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Selling Your Home? How to Market It During Peak Vacation Season

Friday, July 5, 2024   /   by Bell Home Team

Selling Your Home? How to Market It During Peak Vacation Season

Selling a home during the peak vacation season can seem daunting. With potential buyers often preoccupied with travel plans and family activities, capturing their attention requires strategic marketing. However, this time of year also presents unique opportunities to showcase your property. Here are some effective strategies to market your home during the busy vacation season that have shown our team surefire success.

1. Enhance Curb Appeal

First Impressions Matter Summer is the perfect time to highlight your home’s exterior. Ensure your lawn is well-manicured, plant vibrant flowers, and consider freshening up your home’s paint or siding. A clean, inviting exterior can draw in potential buyers who are casually browsing neighborhoods.

Utilize Seasonal Decor Add a touch of summer to your home’s decor with outdoor furniture, bright cushions, and potted plants. This not only enhances curb appeal but also helps potential buyers envision themselves enjoying the space during the warm months.

2. Utilize High-Quality Visuals
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Professional Photography In the digital age, high-quality photos are crucial. Ensure your listing includes professional-grade visuals that capture your home in the best light. Aerial shots using drones can also provide a unique perspective of your property and its surroundings.

Virtual Tours Offer virtual tours to reach buyers who may be out of town. Interactive 3D tours allow potential buyers to explore your home from anywhere, giving them a comprehensive view of the property without needing to be physically present.

3. Optimize Online Listings

Targeted Advertising Use targeted online advertising to reach potential buyers based on their location, interests, and online behavior. Platforms like Facebook and Instagram allow you to create ads that can be specifically aimed at those likely to be interested in purchasing a home.  Launching your listing on the Multiple Listing Service ensures that your listing syndicates to over 150 home search websites, such a Zillow, Realtor, and Homes.com.

Engaging Descriptions Craft engaging and descriptive listings that highlight the unique features of your home. Emphasize aspects that appeal to summer buyers, such as outdoor spaces, energy-efficient cooling systems, and nearby recreational activities.  Don’t forget to include descriptive captions for all of your listing pictures, guiding potential buyers through each attractive feature of your home.

4. Highlight Nearby Attractions

Seasonal Activities
Promote local attractions and seasonal activities in your marketing materials. Highlighting nearby beaches, parks, festivals, and other summer events can make your home more appealing to buyers looking to enjoy the season.

Community Features Emphasize the benefits of the community, such as quiet, walkable neighborhoods, school districts, and proximity to amenities. This can be particularly attractive to buyers planning to move before the new school year starts.

Why BELL Home Team?

At BELL Home Team, our agents take care of everything to ensure your listing reaches as many potential buyers as possible. Without an agent, marketing your home effectively can be nearly impossible, especially when you want to enjoy your summer. We manage it all—from professional photography and engaging online listings to targeted advertising and highlighting community features—so you can relax while we bring the buyers to you.


Selling your home during the peak vacation season requires creativity and strategic planning. By enhancing curb appeal, utilizing high-quality visuals, optimizing online listings, and highlighting nearby attractions, you can effectively market your property and attract potential buyers. With the right approach, you can turn the vacation season into an advantageous time to sell your home.

For more tips on selling your home and navigating the real estate market, visit our blog at BELL Home Team. We're here to help you make the most of your real estate journey!

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